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Marine electronics, navigation instruments
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GPS, Radio, Bus converters, Wireless Communication Network
INDUSTRY WATCH
Business Outlook — Stable Forecast Despite Turbulent Times
GPS World
Many factors have come into play in the last six to eight months, affecting GNSS company stock prices, earnings, and shareholder value. Acquisitions and mergers over a two-year period have reshaped the playing field, as current GPS/LBS players seek to expand their offerings and major new players hunt a piece of the action. To be sure, the pure-play PND consumer market is down due to economic factors and limited disposable income; this affects the chip sector as well. Surveying sales have slowed due to housing slump in the U.S. and abroad. Precision agriculture use of GNSS products seems to hold steady, thanks to the widescale upswing of biofuel production. Fleet tracking is enjoying a come-back as GPS navigation and routing are clearly viewed as must-haves to economize on transportation fuel costs.
LATEST MASS MARKET OEM NEWS
iPhone Still Not Strong on Navigation
Although GPS is now part of the new iPhone, some say the functionality isn't that great. "I think that it is too early too say. Initial reviews of the iPhone's GPS functionality haven't exactly been overwhelmingly positive," said Patrick Connolly, IMS Research senior GPS analyst. "However, much of the frustration is borne from the lack of sat-navy functionality, particularly as many reviewers do not appear to be that GPS-LBS savvy. For me, the blame lies with Apple's media team who, for once, have got it wrong here. Public information on APIs and current and future applications/limitations would have gone a long way to preventing some of the negative stories doing the rounds at the moment."
Ford Uses GPS, Digital Maps for Smart Intersection
Ford Motor Co. researchers have unveiled what they call a "smart intersection" that uses GPS technology and wireless communications to reduce traffic accidents and ease congestion, according to the car maker.
Ethertronics Debuts Small Form Factor Savvi Antenna
Antenna maker Ethertronics Inc. today introduced what it says is the world's smallest ceramic GPS antenna, measuring 4 x 2 x 1.08 millimeters and weighing 0.2 grams.
Hemisphere GPS Debuts OEM Compass Board
Hemisphere GPS today rolled out its LV100 GPS Compass Board, a GPS compass and positioning assembly built on a single carrier board with integrated GPS antennas and designed for OEM customers.
Rakon Embarks on JV with China's Timemaker Crystal
Crystal oscillator supplier Rakon Ltd. has released further details about its planned expansion in China, announcing today a joint venture (JV) agreement with China's Timemaker Crystal Technology Ltd.
MARKETPLACE SHOWCASE
Entry-Level Portable GPS System

ViaMichelin X-930, an entry-level portable GPS navigation system, is the first engineered by ViaMichelin (part of the Michelin Group) specifically for the North American market. Designed for automotive or pedestrian navigation, the X-930 a SiRFstar III receiver and Navteq map data. It has a 3.5-inch touch screen and voice and text prompted turn-by-turn guidance with street-level maps, as well a directory of more than 1.5 million ViaMichelin-qualified points of interest such as restaurants, lodging, gas stations, and ATMs.

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MASS MARKET OEM NEWSLETTER: EDITOR'S COLUMN
OEM Insights — July 2008
Research reports only tell part of story, and since no two agree, investment fund managers need an interpreter to fill in the blanks. These people have purchased the reports but are not getting closure. The most difficult part in these discussions is always trying the resolve the significant differences between the various research reports' findings.
HANDHELD NAVIGATION
Super Software
How Software GNSS Optimizes Consumer Devices
GPS World
By implementing GNSS baseband processing in software for as little as $3 a unit, developers have a competitive solution for bringing GNSS functionality to consumer devices.
AUTOMOTIVE NAVIGATION
GPS Sports Flash, Dash in Vegas
GPS World
The GPS industry navigates ever onward with ever more interesting applications, as demonstrated by vendors at January's 2007 Consumer Electronics Show in Las Vegas — the world's largest tradeshow for consumer technology. CES '07 bestowed one of its top honors upon a GPS device.
RECREATION
Lectronix Chooses TeleAtlas for RV and Heavy Truck Nav System
Lextronix is introducing the Navion R5000, a dedicated in-vehicle Driver Information System designed for heavy trucks and recreational vehicles.
MAPS & SERVICES
Pay As You Drive Insurance Gets Brit Road Test
GPS World
Under a plan offered by British insurer Norwich Union, GPS helps determine how much drivers pay for their auto insurance.
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